GuestLogix Selected by Air Transat to Improve Travel Experience and Grow Revenues With OnTouch(TM) Merchandising

TORONTO, ONTARIO–(Marketwire – Oct. 14, 2010) – GuestLogix, Inc. (TSX:GXI) the leading global provider of onboard store technology to airlines and the passenger travel industry, today announced that Air Transat, Canada’s leading holiday travel airline, has selected the Company’s OnTouch™ retail technology and merchandising platform and will immediately begin the deployment of OnTouch™ travel-relevant, destination based products and services across the airline. It is anticipated that the initial rollouts will be focused on European and Mexican destinations.

The multi-year agreement with Air Transat was facilitated by Cara Airline Solutions. Air Transat is Canada’s leading holiday travel airline. It carries some 3 million passengers annually to nearly 60 destinations in 25 countries. Air Transat has a fleet of 18 Airbus A330s and A310s. The company employs approximately 2,000 people.

“The GuestLogix OnTouch merchandising platform dovetails beautifully with our strategy of boosting our level of service and offering our customers more products and services at their leisure destination,” said Keith Lawless, Senior Director Environment & Business Improvement, Air Transat. “We believe the implementation of the merchandising platform will place us in a unique position to service our customers’ complete vacation needs, whether in the air, on arrival, on the beach, touring destination sites and even upon return home.”

The OnTouch™ merchandising platform gives Air Transat direct access to a global portfolio of travel-relevant, destination based products and services that will provide new revenue streams for Air Transat and at the same time enhance passenger experience. In addition, GuestLogix provides tools to create, manage and control a more comprehensive branded onboard store that can be accessed both in the air and on the ground through Air Transat’s current distribution channels. As a result, Air Transat will be able to develop strategic offerings that evolve from standard onboard retailing initiatives into much more passenger-driven, travel-relevant, destination based programs.

“Air Transat presents an ideal scenario to fully deploy OnTouch across the entire airline as leisure travelers are more emotionally predisposed to spending on their trip,” said Tom Douramakos, President and CEO, GuestLogix. “It’s our experience that leisure travelers are the highest ancillary revenue per passenger trip generators for airlines. Air Transat now has the opportunity to create a branded onboard store with a global reach that will drive new revenue streams and help each passenger get more out of their trip.”

OnTouch™ is the industry’s next generation onboard store technology and merchandising platform. It allows passengers to purchase products and services while in-flight. The various products and services either meet passengers’ onboard requirements, or can be consumed after disembarking the plane. Airlines can easily tailor and deploy offerings to suit specific destinations, with ready-made selections that include: transportation to and from the airport; local entertainment and attractions; catalogue sales with convenient home delivery; destination guide services via mobile devices; inexpensive communication options to stay connected with friends and family; and other destination based offerings. The GuestLogix platform meets the latest payment industry security standards, ensuring all transactions processed are secure and appropriately reconciled.

About Air Transat and Transat

Air Transat is a subsidiary of Transat A.T. Inc. Transat A.T. Inc. is an integrated international tour operator with more than 60 destination countries and that distributes products in over 50 countries. A holiday travel specialist, Transat operates mainly in Canada and Europe, as well as in the Caribbean, Mexico and the Mediterranean Basin. Montreal-based Transat is also active in air transportation, accommodation, destination services and distribution. (TSX:TRZ.B)(TSX:TRZ.A).

About GuestLogix

GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving 35% of the global airline passenger traffic, GuestLogix has become a trusted partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (TSX:GXI). More information is available at

© 2010 GuestLogix. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix’ business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions “anticipate”, “believe”, “plan”, “estimate”, “expect”, “intend”, and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix’ current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under “Risks and Uncertainties” in the Filing Statement filed on July 15, 2010 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

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