SOURCE: Geary Interactive
Sarah Kotlova of Geary Interactive Will Be Presenting at the IATA’s Commercial Strategy Symposium in Istanbul
SAN DIEGO, CA–(Marketwire – December 8, 2010) – Geary Interactive announces that its Vice President of Strategy and Client Services, Sarah Kotlova, will be presenting at the International Air Transport Association Commercial Strategy Symposium. Presenting to international travel and hospitality marketers, Kotlova will discuss how brands can create marketing campaigns that build long term relationships with travelers.
The presentation will be hosted on Thursday, December 9, 2010 in Istanbul. The following is a brief description of the session.
Delighting the Digital Consumer: Or Can I Pick My Own Seat?
More than ever, the web is driving expectations of instant gratification and total control, and yet, travelers still expect cheaper prices, faster bookings and flexible reservations. This session will look at how airlines and OTAs are doing themselves a disservice by creating online offerings that look identical to their competitors. Examining ways travel marketers can delight their consumers, Kotlova will show how the combination of smart creative, insightful consumer research and ‘the 2% advantage’ can yield true marketing success.
Geary Interactive also announces the hire of Joshua Jenkins as its Executive Creative Director. Jenkins comes to Geary from McCann Erickson and Publicis. Applying his extensive creative and branding expertise, Jenkins will provide creative direction for Geary projects. He will be working out of Geary Interactive’s San Diego office.
About Geary Interactive
Geary Interactive is the leading REAL RESULTS digital marketing agency that provides nationally recognized, full service capabilities in a performance driven model. Premium services include: strategic planning, analytics, digital advertising, search engine optimization (SEO), social media marketing, creative design and Web site development. Geary has helped ROI-focused companies such as WD-40 Company, MobiTV and Covad Communications exceed their goals since 2000.
Geary Interactive is a part of Geary Group, a holding company providing next generation digital marketing services. As one of the nation’s foremost independent digital agencies, Geary Interactive is regularly recognized as one of the region’s fastest-growing private companies and best places to work. Geary is headquartered in San Diego with locations in San Francisco and Las Vegas. For additional information, please visit www.gearyi.com or call (619)756-6700.