SOURCE: Budget Center Inc.
LAS VEGAS, NV–(Marketwire – October 18, 2010) – Budget Center Inc. (
Working in conjunction with industry leading technology firm, Internet Marketing Inc. (IMI) since late June, the Company has completed extensive keyword analysis and collected extensive data to identify the best target markets prior to the pending launch of the Company’s internet marketing campaign. In the coming weeks and months, the Company will continue to work with technology and online marketing specialists from IMI and focus its efforts on Search Engine Optimization (SEO), selective social media, and Pay Per Click advertising.
The Company has continued to see significant organic growth in revenues from its flagship site, www.budgethotels.com, since it was launched earlier in the year. Web traffic to the site, in terms of both unique visitors and repeat customers, has continued to increase in North America and has also shown impressive growth from visitors from other countries as well. The Company’s conversion rate into travel bookings continues to average in the 55%- 60% range, which far exceeds the online travel industry average and has surpassed Management’s own preliminary forecasts.
The Company is now focused on increasing its exposure and brand awareness by adding additional content to its flagship site www.budgethotels.com and by building 30-40 multi-lingual landing pages over the next 30 days. Based on the analysis that has been performed in the past few months, the landing pages will be focused on key geographic areas to maximize marketing expenditures.
Following the build out and the enhancements to its web portal, the Company will commence its marketing campaign, which is designed and researched to maximize results by significantly increasing traffic which should have a significant impact on revenue growth in the coming months.
Additionally, Budget Center Inc. plans to actively develop its other owned internet domains or URL’s to provide multiple revenue streams and continue to brand its “Budget” group of websites. The sites to be developed include the following: www.budgetairlines.com, www.budgetresorts.com, www.budgetentertainment.com, and www.budgetravel.com.
President and CEO Bob Chalmers commented, “Working with IMI’s team of industry experts has enabled us to streamline our marketing initiatives to produce the best possible results for our shareholders by increasing revenues from our initial Budget brand portal. We have performed extensive research and analysis on the market and our now ready to initiate our aggressive marketing plan.”
About Budget Center Inc.
Budget Center Inc has commenced the development of its “budget” category domain network in the online travel and related industries. This will include the development, launch and operation of the following highly relevant and valuable “budget” brand domains: budgetairlines.com, budgethotels.com, budgetresorts.com, budgetravel.com, budgetskiing.com, budgetadventures.com, budgetentertainment.com, and budgetcharters.com. Budget Center is dedicated to delivering great value to its clients and customers. Through its websites, the Company will strive to offer a range of the best possible travel options for every budget. The Company’s first active website www.budgethotels.com has the ability to connect users with more than 2,500,000 global hotel deals from over 50,000 destinations across 200 countries, delivering the “Budget” brand to thousands of customers worldwide. The site simultaneously searches all the leading reservation sites offering the user the best pricing available. Travel enthusiasts from all over the world will now be able to find the best travel deals delivered in 14 languages and 118 currencies.
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995 – forward-looking statements concerning plans, objectives, goals, strategies, future events of performance and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and services demand and acceptance, changes in technology and in economic, political and regulatory conditions and to all of the risks generally associated with a company at Budget’s stage of development. All such forward looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by these cautionary statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
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