SAN JOSE, CA–(Marketwire – July 28, 2010) –  The largest Latino heritage and music festival in California today announced an unprecedented union of iconic Latino artists in a special concert honoring our nation’s Hispanic heritage. The Kings of Mexican regional music — five time Grammy winners and Latin music legends Los Tigres Del Norte — will headline this historical event, with their special guests Grammy winners Intocable. A Concert for the American Dream will also feature Latino legacy artists to be announced in August. The evening takes place at San Jose’s HP Pavilion, Sunday, September 26 at 7PM.

Los Tigres Del Norte has been widely hailed for their celebratory music that honors the immigrant experience. The band has been called the godfathers of Norteño music and has been instrumental in helping to modernize the genre, adding electric bass guitars and modern percussion to the mix. Over the course of their four-decade career, Los Tigres has achieved worldwide sales in excess of 35 million albums, has filled numerous stadiums, and has received critical praise around the globe — most recently in The New Yorker, which dedicated an eight-page profile to the San Jose-based ensemble. After releasing more than 55 albums, topping charts throughout the Spanish-speaking world, and garnering a fan base that numbers in the millions, Los Tigres Del Norte has come to “embody the American dream.”

Texas-based superstar group Intocable (Untouchable) is a Tejano/Norteño group with a musical signature that had fused Tejano’s robust conjunto and Norteño folk rhythms with a pop balladry. The group’s tight instrumentation and vocal harmony is consistently imitated by other genre bands. Career accomplishments include four consecutive sold-out nights at the prestigious Auditorio Nacional in Mexico City and the group’s headlining appearance at Reliant Stadium in Houston, which drew a record 70,104 fans. They also played two sold-out dates at the 10,000-capacity Monterrey Arena in Monterrey, Mexico. Their YouTube video “El Mojado” with Ricardo Arjona has received millions of hits, been translated into several languages, adopted by diverse immigrant communities and made into a universal anthem for immigrant suffrage and social justice.

“We expect thousands of people to converge on Silicon Valley to celebrate Latino culture and commemorate the contributions of our nation’s Latino community,” said Dan Guerrero, Festival Creative Producer. “The 2010 Festival is a celebration of our heritage, as we proudly educate and inspire the public and our society on the contributions of Mexicans and Latinos in today’s civic culture.”

About the San Jose Mexican Heritage Festival — Now in its 19^th year, the Festival offers a two week schedule of musical, cultural and educational events, drawing over 50,000 people annually. Throughout the years, the Festival has presented a variety of traditional, Latin alternative, pop and regional Mexican headline artists in concert, such as Linda Ronstadt, Aida Cuevas, Juan Gabriel, Marco Antonio Solis, Pepe Aguilar, Los Tigres Del Norte, Los Lobos, Ozomatli, Mariachi Vargas, Mariachi Los Camperos de Nati Cano, Mariachi Cobre, Mariachi Sol de Mexico, and Mariachi International de Guadalajara, as well as local artists and folklorico companies such as Mariachi Azteca, Los Cenzontles, Mariachi Monumental de Juan Reyes, and Los Lupeños de San Jose. The Festival is the cornerstone of Mexican Heritage programming and the largest of its type in the nation. For more information, please visit www.sanjosemariachifestival.com.

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