SOURCE: Rewards Network
Surveys Offer Invaluable Feedback to Restaurateurs, Recommendations for Diners, and Consumer Dining Trends to the Restaurant Industry
CHICAGO, IL–(Marketwire – September 29, 2010) – Rewards Network Inc. (
“This represents a significant milestone for us,” said Ron Blake, President and CEO for Rewards Network. “The information gathered in our five million surveys provides us with service and satisfaction trends across North America. More surveys mean more constructive information at hand for business owners striving to provide a better dining experience.”
Rewards Network members who use their registered credit or debit cards when visiting program restaurants have the opportunity to earn their benefit of choice, whether it’s frequent flyer miles, hotel points or up to 15% back from their bills. After dining, members are invited via email by Rewards Network to complete a survey to evaluate their experience. The surveys provide useful feedback on a restaurant’s food and service, weigh the importance of loyalty in each customer’s decision to dine there and identify potential areas for improvement. The ratings and reviews are published via Rewards Network websites, Facebook and mobile applications and are accessible to both members and non-members as a reference for details and opinions about a particular restaurant.
Business owners can engage customers online by responding to comments, a feature that resonates with restaurateurs. Since February of this year, overall use of the response system by Rewards Network clients increased by 73%, and comments from business owners back to customers more than doubled. Acknowledging compliments and addressing complaints shows that establishments are actively concerned with their customers’ experience. To help improve that restaurant-member interaction, Rewards Network offers businesses periodic tips and strategies for maintaining online personas and managing occasional negative feedback from customers.
Perhaps most significant, Rewards Network compiles the information from its surveys to track the restaurant industry as a whole. Ratings and responses can be aggregated to show trends in diner satisfaction and, when compared with demographic and transactional data, could effectively indicate the direction and speed of industry movement.
In the twelve months prior to June 30, 2010, Rewards Network increased its number of completed surveys by 83% with an average of 187,000 completions per month to date this year.
About Rewards Network
Headquartered in Chicago, IL, Rewards Network (
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