JOHANNESBURG, SOUTH AFRICA–(Marketwire – August 2, 2010) – www.RothmanResearch.com provides members a complete scrutiny of the REIT – Hotel/Motel industry with thorough research on Host Hotels & Resorts Inc. (NYSE: HST) and Strategic Hotels & Resorts Inc. (NYSE: BEE). Sign up now on www.rothmanresearch.com to access these free reports.

With the hospitality industry being one of the hardest hit by the current recession, shareholders will be glad to hear that a turnaround is expected this year. In 2009 all three of the key metrics – occupancy, average daily rate, and revenue per available room – used to determine the financial health of the Hotel/Motel industry fell during every month. However, the industry is beginning to show signs of recovery at the midpoint of 2010.

www.rothmanresearch.com is a source for investors seeking free information on the REIT – Hotel/Motel industry; investors and shareholders of Host Hotels & Resorts Inc., Strategic Hotels & Resorts Inc. and other companies in the industry are encouraged to sign up for free at http://www.rothmanresearch.com/index.php?id=6&name=Register.

Recent company earnings reports show that some industry players are meeting their Wall Street projections. This turnaround from last year is accredited primarily to strengthening business travel. As confidence in the economy returns, business and group travel has increased greatly. The increase in business and group travel will result in a top-down recovery as these travelers prefer more expensive hotels meaning the hotel chains with limited offerings will feel the effects of the turnaround more slowly.

On the Lodging REITs side, Host Hotels & Resorts Inc. which reported its earnings results a few weeks back had brought a major boost to the industry with second quarter profits beating Wall Street expectations. Whilst waiting for its quarterly release, another player worth looking into at this time is Strategic Hotels & Resorts Inc. with its assortment of luxury assets. This lodging REIT is schedule to post its financial results on Thursday August 5^th. www.rothmanresearch.com research team provides investors with insight about the Host Hotels & Resorts Inc. and Strategic Hotels & Resorts Inc. by registering now at

http://www.rothmanresearch.com/article/hst/23767/Aug-02-2010.html or

http://www.rothmanresearch.com/article/bee/23768/Aug-02-2010.html

A recent study released by JD Power and Associates has shown that despite the cost cutting by the hotel industry to accommodate decreased revenue, the expected decrease in customer satisfaction has not manifested itself. With hoteliers focusing their cost cutting on areas that mitigate the effect on customer experience, satisfaction actually rose across the board aside from the anticipated area related to the lowered rates and fees. This counter-intuitive increase is reportedly due to lower occupancy increasing the quality of traveller stays. With occupancy and room rates stabilizing along with the economy, it will be interesting to see if the hotel industry can manage the new expectations of their customers and maintain their upward trend.

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