BOSTON, MA–(Marketwire – August 19, 2010) – Pure. Is there a better way to brand and describe the latest innovation in natural rugs and floor coverings from Merida, the name in high-fashion sustainable flooring. Free of extraneous elements and discordant qualities. Clean, simple, natural; free from that which harms, vitiates, weakens, or pollutes; genuine; real; perfect.

Perfect??? Yes. This clean, elegant and magnificently beautiful carpeting is made from 100% pure un-dyed Belgian wool and is offered in a serene selection of heavenly organic colors. The demand for a universal carpet that would be totally safe & healthy for children, great for the environment, and inviting for the home was the driving force behind the research and development of Pure; at last it’s available to the trade August 2010!

Merida’s visionary CEO, Catherine Connolly, states, “We worked with our partners in Belgium to design such a product. We wanted a product with low VOCs (Volatile Organic Compounds), no dyes, no glues that was also stylish. After two years, our team has designed and developed Pure. Pure is a phenomenal and unique product that can and should be in every home.” Enough said.

Since 1978, Merida Meridian has dedicated its resources to designing the world’s most vast selection of natural fiber rugs, carpets, and flooring. By using rapidly renewable materials such as abaca, seagrass, jute and leading the industry in using eco-friendly design and manufacturing practices, Merida is one company that truly lives up to its mission. Merida also consistently continues with its efforts to promote the social and economic health of the local communities where its suppliers and manufacturers are based. And who doesn’t feel good about that?

Experience the magic and romance of Pure in shades Dune, Mist, Stone, Clay, and Cloud… and see if Merida’s Pure doesn’t simplify your life.

For additional press information on Pure and all of the Merida Meridian’s contemporary rugs and other environmentally friendly offerings, contact Christine Phillips of Viola!~ PR and Design at 920-254-5563 or [email protected].

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