CALGARY, ALBERTA–(Marketwire – Oct. 25, 2010) –
Editors Note: There is a photo associated with this Press Release.
There’s a new girl at Original Joe’s who’s blonde, bubbly and has a distinct European flair. Original Joe’s is pleased to introduce “Hausfrau” beer to their variety of exclusive brews.
Hausfrau, meaning “housewife” in German, is a Euro-style pilsner with a full hop flavour and aroma. “She” has a golden hue with a light body, and is brewed exclusively for Original Joe’s by Big Rock Brewery. Hausfrau joins the line up of other popular Original Joe’s exclusive beers on tap, including Blonde Lager, Red and Honey Brown.
“We’ve noticed an increased demand for European-style beers from our customers,” said Derek Doke, President of Original Joe’s. “Hausfrau is a refreshing, high quality pilsner beer brewed in craft style and a welcome addition to our growing number of draught beers available at Original Joe’s.”
To celebrate the Frau’s arrival, Hausfrau can be enjoyed at any Original Joe’s location with a traditional Hausfrau-braised bratwurst at a special price, available for a limited time.
For additional information, please visit www.originaljoes.ca.
About Original Joe’s
Original Joe’s is a full serve casual restaurant and bar with a primary customer base of adults 25 to 55 years of age. The concept continues to grow into a strong community brand, each location with its own distinctive characteristics. Original Joe’s is wholly owned and operated by Franworks Franchise Corporation, an Alberta-based multi-brand restaurant, hospitality, retail and related services company. For more information, please visit www.originaljoes.ca.
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