Jeep Brand is First Advertiser to Provide Exclusive Sponsorship of Top Location-Based iTunes App
SAN FRANCISCO, CA–(Marketwire – September 22, 2010) – JiWire, the leading location-based mobile media company reaching the on-the-go audience, and the Jeep® Brand launched a unique in-app advertising campaign through JiWire’s Wi-Fi Finder as part of its Jeep Grand Cherokee national mobile campaign. The Wi-Fi Finder enables mobile users to find local hotspots through JiWire’s directory of more than 315,000 locations, offering a geo-targeted platform for advertisers. This will be the first exclusive brand sponsor of the Wi-Fi Finder app, a top 100 app and top 10 travel app in the iTunes store, which has already been downloaded more than 8.5 million times by the mobile audience.
The Jeep Brand is extending this offering as the first “presenting sponsor” of JiWire’s Wi-Fi Finder to complement its national ad campaign in hotels, airports and other premium venues. With this new cross-channel experience, the brand is one of the first advertisers to message and engage users when they connect on a laptop, tablet or smartphone across JiWire’s media channel. The Jeep Brand will be promoting its all-new 2011 Jeep Grand Cherokee on the initial landing page of the Wi-Fi Finder, as well as throughout the mobile app, reaching millions of engaged consumers through this cross-channel approach. The campaign enables Jeep to engage consumers by giving mobile users access to browse the online inventory of new Jeep Brand models and seamlessly engage with social networks through the app’s integration.
The Jeep Grand Cherokee’s campaign is built around balancing legendary Jeep 4X4 capability with American craftsmanship to deliver a premium driving experience for all adventures. The mobile app sponsorship provides an ideal medium to convey this message to an affluent, active and captive audience in a visual and socially interactive way.
As a finalist for the MOBI award as the premier location-based app, JiWire’s Wi-Fi Finder is frequently recognized as one of the must-have apps for people on the go, which is one of the most coveted target audiences for advertisers.
“Mobile advertising has evolved to be far more about audiences and on-the-go behaviors and less about specific devices or technology channels,” said David Staas, senior vice president of marketing at JiWire. “It has been great to work with the Jeep Brand on its new cross-channel campaign. Jeep understands the value of targeting both mobile and online channels to provide the necessary scale in reaching its target audience.”
JiWire is the leader in connecting advertisers to today’s On-The-Go Mobile Audience, using the world’s largest location-based interactive media channel. JiWire’s platform enables advertisers to identify and deliver ads to audience segments based on a person’s physical location while taking the venue type and brand into account. JiWire also allows wireless broadband network hosts and device manufacturers to leverage advertising as a currency for wireless Internet access. With a goal of engaging users however they connect to the Internet while on the go, JiWire provides a cross-channel solution that extends location-based targeting to multiple devices, from laptops to smartphones across content channels from Wi-Fi to the Internet to mobile. For more information, please visit www.JiWire.com or call (415) 877-4711.