ORLANDO, FL–(Marketwire – September 9, 2010) –  Restaurant and foodservice industry professionals from throughout Florida will have the opportunity to gain ideas to boost their business, taste hundreds of new foods from all over the world, see dozens of new products, watch cooking demonstrations, and gain valuable information during the Florida Restaurant & Lodging Show taking place at the Orange County Convention Center in Orlando from September 12-14, 2010. Highlights include:

• Florida Restaurant & Lodging Association (FRLA) (www.frla.org), sponsor of the event, is among the most influential trade associations in Florida. Its mission is to Protect, Educate and Promote Florida’s hospitality industry which represents a $57 billion industry and more than 900,000 employees, making it Florida’s largest employer. Led by Pres/CEO Carol Dover and an active Board of Directors, FRLA has been effective in influencing legislation that has saved the industry $1.2 billion in taxes and fees over the past 10 years.

• The Foodservice Council for Women, led by Kathleen Wood, is an exciting new collaborative event to foster communities of women from all areas of the foodservice industry and has been initiated to provide both on-line and off-line communities for women to connect, exchange and discuss relevant topics in foodservice.

• Healthy Dining Choices in Restaurants. Learn the benefits and the ‘how to’ with immediately applicable suggestions and tips to incorporate healthy choices onto a menu.

• Ferdinand Metz Foodservice Forum will feature sessions to provide restaurateurs the keys to success including new trends, increasing revenue & loyalty, lowering costs & turnover, building winning teams, delivering optimal experience, boosting beverage earnings and much more.

• Solutions Center is an interactive meeting place where new products will be viewed, discussed and tested with exciting educational content focused on four segments: education trends, consultants, food and beverage.

• PMQ’s Orlando Pizza Show is the premier showcase for pizza-related products and services and for the first time will have the First-Ever Gluten-Free Pizza Contest. It will also host the U.S. Pizza Team Trial Competitions where dough spinning pizza acrobats will compete for the chance to compete on the U.S. Pizza Team in the World Pizza Championships.

• Ultimate Barista Challenge USA brings professional barista to the Expo to face challengers all preparing their signature espresso beverages for a panel of judges. The showdown will feature three flights of espresso frappe, espresso cocktails and beautiful café latte art.

• World Class Culinary Competitions are managed and organized by the American Culinary Federation (ACF)/Central Florida Chapter (CFC). Chefs will compete in the Student Team Florida State Championships, the Signature Hot Food Recipe Competition, the Signature Recipe Competition, the USA Culinary Cup Team Competition and the Pastry Challenge.

WHEN:

Sunday, September 12, 2010 — 11:00 am – 5:00 pm
Monday, September 13, 2010 — 11:00 am – 5:00 pm
Tuesday, September 14, 2010 — 11:00 am – 4:00 pm

WHERE:

Orange County Convention Center, Orlando, FL

ABOUT THE FLORIDA RESTAURANT & LODGING SHOW
The 2010 Florida Restaurant & Lodging Show will be held Sunday, September 12 – Tuesday, September 14, 2010 at the Orange County Convention Center in Orlando, FL. The show is produced and managed by Reed Exhibitions, and sponsored by the Florida Restaurant and Lodging Association. For more information, call toll free 888-372-3976 or visit www.flrestaurantandlodgingshow.com.

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