SEATTLE, WA–(Marketwire – July 15, 2010) –  WhitePages (www.whitepages.com), the largest and most trusted online directory, today announced it has entered the social buying category with the launch of DealPop (www.dealpop.com) in its hometown of Seattle. With the official launch, DealPop will leverage the more than 100 million local and business searches conducted monthly at WhitePages.com and 411.com to determine the most popular places to eat, shop, and have fun. This knowledge, as well as picks by DealPop’s local insiders, will allow the company to work with merchants to provide the most relevant deals for consumers at local favorites and hidden gems. DealPop is immediately available in Seattle and will launch with popular local favorites such as the Yellow Leaf Cupcake Company, the Alibi Room, Twist, Mad Pizza, Knows Perfume, Emerson Salon and Unexpected Productions. DealPop will expand to major metropolitan areas in the coming months.

“With the emergence of social buying sites, I refuse to pay full-price when trying a new restaurant, bar or even a spa,” said Cindy Locke, a deal-seeking sales consultant who lives in Seattle, WA and subscribes to Groupon, LivingSocial and now DealPop. “I’m excited to use a service from such a trusted brand like WhitePages — one that truly knows the Seattle market and will provide the real inside scoop on new restaurants, stores, salons, and entertainment venues in my hometown.”

WhitePages, a top 50 online and mobile website where more than 20 million people per month visit to find personal and business contact information, will offer deals of up to 70 percent off, with each deal available for purchase for a set number of hours. Seattleites can sign up for DealPop at www.dealpop.com and will immediately start receiving emails with fantastic deals. DealPop customers will receive the following benefits:

• Discover cool things to do and hot places to go based on popular local business searches on WhitePages, as well as picks by DealPop’s local insiders;

• The ability to share via Facebook, Twitter and email, turning the deal into a social activity that can be enjoyed with friends or family;

• The opportunity to receive DealPop points that can be applied to a future purchase by sharing a great deal with someone who then signs up and purchases that deal;

• Access to helpful customer service representatives to answer any questions about each daily deal;

• Unlike other social buying sites, everyone gets the deal at DealPop because there isn’t a minimum number of people who need to purchase before the deal goes through;

• Email reminders before the expiration date of a voucher to encourage consumers to use their purchases.

“DealPop is about discovery,” said Kevin Nakao, chief operating offer at WhitePages. “Not only will we find the neighborhood gems — the cozy little bistro in Ballard with great food, the hilarious comedy show that everyone is talking about, or a great spa to relax and rejuvenate at — but people will be able try these places without having to pay full price, a combination that consumers won’t want to pass up.”

About WhitePages
As the largest and most trusted online directory, WhitePages offers a suite of free mobile and Internet services that makes it easy to find and connect with people and businesses in the U.S. Only WhitePages offers one-click access to more than 200 million adults and powers more than 2 billion searches on over 1,500 partner sites including MSN, Ask.com, SuperPages.com and the United States Postal Service. For more information, please visit www.whitepages.com or check out the WhitePages blog at blog.whitepages.com.

White Pages and their respective logos are trademarks, registered trademarks, or service marks of White Pages. Other products and company names mentioned are the trademarks of their respective owners.

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