TripWiser has launched the official Public Beta website, addressing unfulfilled needs of baby boomers planning family trips to or within the United States. The site provides a complete trip planning service with state-of-the-art functionalities that take project management out of travel and bring a whole new meaning to family travel in America.

Unlike many emerging Travel 2.0 companies, TripWiser is a social site that moves beyond the blogging operation and delivers true e-commerce application with a solid geographic and psychographic focus. Devoted to baby boomers and their families, the site provides a complete trip planning service with state-of-the-art functionalities that take project management out of travel and bring a whole new meaning to family travel in America.

TripWiser is focusing on the trip planning requirements of a consumer segment with the highest purchasing power. The baby boomer generation represents about 40% of US households and half of its spending. Having increasingly more free time on their hands and eager to keep up with the younger generations, technology-savvy consumers are embracing the online social collaboration with remarkable speed.

Experienced and demanding family travelers appreciate quality and are always looking for the best value. Meaningful social interaction, quality accommodations and interesting activities – all must be acquired at the best prices. When shopping online, they are looking for simple, convenient and fast solutions that nonetheless provide a high degree of personalization and allow for a “do-it-yourself” attitude.

“When you start preparing for a trip, you quickly discover that most travel sites, although very rich and impressive, do not provide good trip planning capabilities,” said David Reichman, Chief Executive Officer and Founder of TripWiser.

“If you decide to go on a trip with your family, your trip planning will quickly turn into a monotonous search and copy-and-paste exercise. It happened to me too many times in the last few years. I was jumping from site to site, from review to review, and ended up collecting bits of pieces of information from all over the net in an attempt to assemble a trip. Add to that that I also needed to view my route on the map and then visit each individual hotel’s website to book accommodations. This was too much project management and it was taking all the fun out of the equation. So we decided there is a smarter way and created TripWiser. Hence, the choice of the company name.”

TripWiser eliminates the problem by offering state-of-the-art social trip planning and itinerary building capabilities with user-generated content created for families traveling with infants, toddlers, and teenagers.

Family travel in your own country can be more spontaneous, more accessible and also more affordable than International trips. In fact, family travelers represent huge percentage of both domestic and international travel. But surprisingly, in the new wave of emerging Travel 2.0 companies none seemed to address the needs of baby boomers planning and preparing family trips. TripWiser emerged to fill the void and answer these needs.

Pleasantly stylish and strikingly modern, the site allows users to select from thousands of ready-to-go itineraries created by real travelers and travel experts, each containing popular destinations, activities, attractions, and other interesting things to do.

Users can customize itineraries on the fly by adjusting social parameters on the innovative personalization “scale” and by adding items via a simple drag-and-drop; instantly view itineraries on the map powered by Google Map; compare various trip scenarios; summarize itineraries with a mouse click and send them to print, to help travelers while “on the road”; upload and share photos; keep private blogs or share notes as trip reviews; make online reservations; and much more!

From an itinerary to a trip album, TripWiser handles the entire trip planning process, so that users can get back to doing what they enjoy and not worry about planning and management.

TripWiser unveiled the Beta site on May 1st, 2007 at PnP Expo 07and is now inviting people to visit http://www.tripwiser.com.

TripWiser is a state-of-the-art trip planning and itinerary building site devoted to baby boomers planning family trips to or within the United States. The site leverages the collective knowledge of users and provides a complete trip planning service that takes project management out of travel and brings a whole new meaning to family travel in America. Visit out site at http://www.tripwiser.com